Asian bazaar owners located at number 18 of the Ronda de Atocha in Madrid, have understood the importance of graphic communication and visual merchandising in the retail space as a tool for market differentiation. Therefore, redefined the concept in his shop window, aiming at increasing the attractiveness of the store.
The south facing shop, led us to believe in a kind of ‘thick facade’ that works as a natural light filter. Thereby controlling the degree of interior lighting to accommodate the needs of retail space.
Moreover, typologically, we investigate the concept showcase- shelf, that is closely associated with this form of commerce. Thus, finally we projected a kind of frames that are organized in the form of projections that invade the interior of the window, and the side facing the store.
Finally, the operation was completed with a pack of corporate image.
