Harley Davidson RSO, Gurgaon
After Harley Davidsons foray into the Indian market a couple of years ago and launch of Street 750,
a brand new platform from Harley after 14 years, the need for an RSO compelled the creation of the
new office in Gurgaon, which complements the brands work culture within an Indian milieu.
Keeping in mind the action-centric nature of the motorcycles and Harley fans, the office space is
designed in a contemporary format with progressive, cutting-edge design methodology. Across a
2000 sq ft area, an office for a team of twenty people is shaped. The first bike being assembled in
India with parts sourced locally as well. These bikes are then shipped internationally to Europe and
other countries.
The cult and legendary status of Harley bikes pervades every aspect of its users lives. It is befitting
that the same be done for any workspace for the brand. The bike as a product, the process of its
manufacture, its story through the ages, and the artistry of its components all come alive and
become a part of the interior ambience. A large feature wall with a display of various parts of a bike
welcomes the visitor into the reception area, resonant of the assemblage. A complete engine is
undone and opened up, to reveal the assembly of parts at the entrance. Steel and aluminium
artefacts lie attached to the walls of the office with a small library running along the wall. To allow
outside light into the office, there are movable shutters with graphics that depict the Harley brand
story. Even the lighting fixtures are customized using 1200 wheel spokes.
The planning of the office relies on a work and meet style to encourage interaction, brain-storming,
and a healthy work environment. The visitor zone is at the front in the form of a compact reception.
The work stations are set around a break-out space and flanked by meeting rooms and a conference
room with the service areas neatly tucked away. The interiors materials have been carefully selected
to recall the industrial associations of the product and modern needs of a comfortable work
environment. Built in the 110thanniversary year of the brand, the office accommodates a break-out
space finished in the same wood as the first Harley Davidson factory that was set up in Milwaukee in
1903. Symbolic of the amalgam of the international brand in a regional context, the work-station
area is floored in concrete, while the other areas such as the reception, meeting rooms and the
break-out space use Indian phyrite and kharad stones. Kharad is also used for cladding in the
washrooms and the pantry, while the black phyrite is used to clad the reception wall with chrome
motor parts for display. An open baffle ceiling unifies the space with a textured look while allowing
for easy serviceability. The sliding panels on the cabinetry along one wall, done in pinewood,
accommodate storage, display of bike parts and graphics that work individually or in combination.