{"id":63215,"date":"2025-04-20T12:53:50","date_gmt":"2025-04-20T12:53:50","guid":{"rendered":"https:\/\/theinteriordesign.it\/ocean-collection-by-mater-70-years-of-timeless-design-between-innovation-and-sustainability\/"},"modified":"2025-04-20T12:53:50","modified_gmt":"2025-04-20T12:53:50","slug":"ocean-collection-by-mater-70-years-of-timeless-design-between-innovation-and-sustainability","status":"publish","type":"post","link":"https:\/\/theinteriordesign.it\/en\/ocean-collection-by-mater-70-years-of-timeless-design-between-innovation-and-sustainability\/","title":{"rendered":"Ocean Collection by Mater: 70 years of timeless design between innovation and sustainability"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1594,"featured_media":63192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9626],"tags":[],"class_list":["post-63215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products"],"acf":{"sottotitolo":"From recycled plastic to e-waste: the sustainable challenge of the Danish brand pioneer in green-tech design","introduzione":"","testo_a":"2025 marks the 70th anniversary of a Danish design icon: the <strong><a href=\"https:\/\/materdesign.com\/collections\/ocean-collection\">Ocean Collection<\/a><\/strong>, born in 1955 from the visionary creativity of <strong>Nanna and J\u00f8rgen Ditzel<\/strong>. To take up the legacy is <strong>Mater<\/strong>, a Danish brand pioneer in green-tech design, which since 2019 has been able to reinterpret this historic collection in the name of sustainability and innovation. <strong>\n<\/strong>Originally called <em>Havestol<\/em> (literally \"garden chair\"), the collection was designed for outdoor furniture with a painted steel structure and laminated wood seats, produced on the Danish island of Funen. Today, under Mater's leadership, the Ocean Collection is experiencing a new season, remaining faithful to the original aesthetic but with cutting-edge materials: <strong>recycled fishing nets, plastic collected from the oceans<\/strong>, medical waste such as insulin pens and, recently, even <strong>e-waste<\/strong>. <strong>\n<\/strong>The new finishes \"Black\", \"Sand\", \"Green\" and \"Burnt Red\" tell not only a refined style, but a real mission: to transform waste into resources, limit pollution and conserve natural resources. Each piece in the collection \u2014 chairs, benches, tables \u2014 is designed to be <strong>disassembled and recycled<\/strong> in all its parts, following the principles of the circular economy. ","testo_b":"The collection's light shape, metal structure and rhythmic slats reflect Nanna Ditzel's original inspiration: to create design objects that recall <strong>the lightness and grace of butterflies<\/strong>. An idea that, 70 years later, keeps its expressive power intact. <strong>\n<\/strong>To celebrate the anniversary, Mater photographed the collection in the place where it all began: Nanna Ditzel's summer house in Hornb\u00e6k, now inhabited by her daughter Vita. A place steeped in history and affection, where furnishings and objects that belonged to the two designers still live today. <strong>\n<\/strong>Mater's CEO, <strong>Ketil \u00c5rdal<\/strong>, emphasizes how the collaboration with the Ditzel Foundation is a way to honor a great legacy, but also to push beyond conventions, leading design into a <strong>new era of environmental responsibility<\/strong>. <strong>Dennie Ditzel<\/strong>, the designers' daughter, shares the same opinion, praising Mater's ability to make a project born in 1955 appear \"modern and vital\". <strong>\n<\/strong>With the Ocean Collection, Mater demonstrates that <strong>good design is timeless<\/strong>: it manages to speak to the present, honoring the past and anticipating the needs of the future. A lesson in style and sustainability that celebrates not only Danish ingenuity, but also the transformative power of innovation. <strong>\n\n<\/strong>INFO: Tomorrow PR; <strong><a href=\"http:\/\/www.materdesign.com\/\">http:\/\/www.materdesign.com<\/a><\/strong>\n\nPHOTO COURTESY:\n- Lifestyle images courtesy of Line Klein Thit\n- Stock images courtesy of K. Helmer Petersen & Nanna Ditzel Design","foto_articolo":[63192,63204,63202,63200,63198,63196,63194],"guest_o_libero":"","prezzo":"","chiara":""},"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/posts\/63215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/1594"}],"replies":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/comments?post=63215"}],"version-history":[{"count":0,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/posts\/63215\/revisions"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/63194"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/63196"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/63198"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/63200"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/63202"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/63204"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/63192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/63192"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=63215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/categories?post=63215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tags?post=63215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}