{"id":64416,"date":"2025-10-14T13:02:23","date_gmt":"2025-10-14T13:02:23","guid":{"rendered":"https:\/\/theinteriordesign.it\/?p=64416"},"modified":"2025-10-10T13:13:10","modified_gmt":"2025-10-10T13:13:10","slug":"beyond-foam-the-design-of-the-future-takes-shape-in-london","status":"publish","type":"post","link":"https:\/\/theinteriordesign.it\/en\/beyond-foam-the-design-of-the-future-takes-shape-in-london\/","title":{"rendered":"Beyond Foam: the design of the future takes shape in London"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1594,"featured_media":64411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"yes","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[9876],"tags":[15079,15083,15076,15093,15075,15100,15086,15099,15074,15097,15080,15077,15101,15081,15098,15092,15087,10670,15078,15090,15088,15102,15091,15085,15089,15094,9726,10201,15103,15095,15096,15082,15084],"class_list":["post-64416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-3d-foam","tag-3d-printed-lattice-structure","tag-aram-london-en","tag-arianna-kilachand-en","tag-beyond-foam-en","tag-bibendum-chair-en","tag-breathable","tag-corpusforma-en","tag-design-of-the-future","tag-eco-fidget-en","tag-eco-friendly-furniture","tag-ecolattice-en","tag-eileen-gray-en","tag-ergonomic-comfort","tag-evoque-en","tag-harinad-pm-en","tag-highly-customizable","tag-innovative-materials","tag-london-design-festival-2025-en","tag-maria-bravo-en","tag-material-lab-en","tag-nina-zenhausern-en","tag-richard-price-en","tag-riciclabile-en","tag-rupert-warries-en","tag-shivangi-vasudeva-en","tag-sustainability","tag-sustainable-design","tag-technological-innovation","tag-tom-howell-en","tag-tomas-thorsson-en","tag-yash-shah-en","tag-young-british-designers"],"acf":{"sottotitolo":"Aram and EcoLattice present an innovative exhibition on the future of materials, between sustainability, experimentation and comfort","introduzione":"","testo_a":"During the London Design Festival 2025<\/a><\/strong>, the famous Aram<\/strong> gallery in Covent Garden hosts \"Beyond Foam\",<\/em> an exhibition that marks a step forward in the dialogue between design and sustainability. Curated by innovative startup EcoLattice<\/strong>, the exhibition explores the potential of a new 3D printed material that can replace polyurethane foam traditionally used in furniture, automobiles and footwear. \r\n<\/strong>The exhibition, open until November 1, 2025<\/strong>, stages the work of eight young British designers<\/strong>, called upon to reinterpret the concept of comfort through the prism of technological research and environmental responsibility.\r\n\r\nFrom toxic foam to the material of the future<\/strong>\r\nFounded in 2020 by Yash Shah<\/strong>, EcoLattice was born from a reflection on the strong environmental impact of polyurethane foam, a material that is difficult to recycle and highly polluting. After years of experimentation, Shah has developed a revolutionary alternative: a 3D lattice structure printed<\/strong> with recycled elastomers, derived from automotive industry waste or products such as smartphone cases. \r\n<\/strong>This new material is recyclable, lightweight, breathable and highly customizable<\/strong>, designed to adapt to the posture and contact points of the body. A technology that, in addition to guaranteeing maximum comfort, paves the way for a future in which design and sustainability coexist without compromise.","testo_b":"Interactive design and new experiences\r\n<\/strong>In \"Beyond Foam\",<\/a><\/em><\/strong> eight emerging designers \u2014 including Arianna Kilachand, Harinad PM, Maria Bravo, Richard Price, Rupert Warries, Shivangi Vasudeva, Tom Howell and Tomas Thorsson<\/strong> \u2014 have translated this innovation into interactive and surprising objects.\r\n<\/strong>Among the installations, \"Eco Fidget\"<\/strong> stands out, a group of seats that transforms movement and fidgeting into tools for concentration and well-being; \"\u00c9voque\",<\/strong> a chaise longue designed for daily relaxation; and \"CorpusForma\",<\/strong> a sinuous structure that interprets the body as architecture.\r\n<\/strong>The exhibition also includes the reinterpretation of Eileen Gray's iconic Bibendum Chair<\/strong>, in homage to Aram's historic collaboration with the designer, for which he holds the worldwide license.\r\n\r\nA reflection on the future of comfort<\/strong>\r\nAs Daniel Aram<\/strong>, Managing Director of the gallery, points out, \"Beyond Foam perfectly represents our mission: to promote experimental ideas that redefine contemporary design. Replacing chemical foam is a challenge facing the industry today.\"<\/em>\r\n<\/strong>To offer the public an immersive experience, co-curator Nina Zenh\u00e4usern<\/strong> has created a material lab<\/strong>, where visitors can touch the EcoLattice prototypes and closely observe the complexity of their three-dimensional structures.\r\n\r\nWith \"Beyond Foam\",<\/em> Aram and EcoLattice <\/a><\/strong>invite us to radically rethink the way we sit, live and consume. Far from simple aesthetic exercise, the project demonstrates that technological innovation can generate comfort, beauty and sustainability at the same time<\/strong>.\r\n\r\nINFO: Karina Bezman \u2013 TOMORROW PR\r\n\r\nPHOTO COURTESY: Ed Reeve","foto_articolo":[64411,64409,64407,64405,64403,64413,64401,64399],"guest_o_libero":"","prezzo":"","chiara":""},"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/posts\/64416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/1594"}],"replies":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/comments?post=64416"}],"version-history":[{"count":1,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/posts\/64416\/revisions"}],"predecessor-version":[{"id":64419,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/posts\/64416\/revisions\/64419"}],"acf:attachment":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64399"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64401"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64413"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64403"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64405"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64407"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64409"},{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/64411"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=64416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/categories?post=64416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tags?post=64416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}