The \u0093Bottles\u0092 Congress\u0094 project came as an answer to the very particular challenges presented by a wine and spirits store in unique circumstances.<\/p>\n
Located in the outskirts of the city of Braga, in northern Portugal, next to Minho\u0092s University, the client required a system to display over a thousand different wine and spirits bottles, designed in a modular fashion and capable of being adapted to different locations.<\/p>\n
At the same time, the location the client brought to the table had interesting characteristics that asked for a specific, non-generic intervention: a beautiful natural setting by the Este river, facing the sunset, already a leisure site favored by the city and the University\u0092s students in particular; and a store with two glass fronts that presented an unusual opportunity to play with the inside\/outside relationship.<\/p>\n
According to Tiago do Vale, \u0093three questions presented themselves as the development vectors for the project: how does one display over a thousand different references while still treating each bottle as a special, unique product; how does one address that uniqueness with a modular solution; and how does one design a modular solution that still answers, with no compromise, the particular characteristics of a place\u0094.<\/p>\n
The modular design brought order to the products\u0092 display: \u0093Considering we had over one thousand different bottles, each with its shape, size, color and label, the modularity of the design, with its rhythm and repetition, introduced a deliberate order in a potentially chaotic, noisy context. We felt we needed that visual systematization and subtly reinforced it with the illumination. But we equally needed to strike a balance: if we overdid it, each individual product would get lost in its context.\u0094<\/p>\n
The best balance between modularity and individuality was found by designing four different types of display boxes, with each design coming as a precise consequence of the particular shapes, presentation characteristics and resting needs of each specific kind of bottle.<\/p>\n
Each module consists of four pinewood display boxes, with a storage area underneath. A palette of dark rich tones was elected throughout the store to convey a sense of luxury and coziness, contrasting with pinewood features.<\/p>\n
\u0093There\u0092s a recognizable image of what a wine store should be, with endless walls of bottle shelfs and pine boxes, but we felt this kind of wine store ended up banalizing the product. Though still establishing a connection with the traditional wine store through the use of pine wood elements, we wanted to present the product as something really special, like a luxury item, so I always had the image of a jewelry store in my mind.\u0094<\/p>\n
The store is located on a quiet residential area, featuring two glass fronts, one facing an urban context and the other facing a soothing park, crossed by the Este river and served by open-air sporting facilities.<\/p>\n
In order to maximize the store\u0092s transparency the bathrooms were relocated, resulting in an unobstructed space with open views from the street to the park.<\/p>\n
This allowed for a breathtaking presence of the store on the street, invitingly bringing its content outside, while simultaneously transporting to the inside that beautifully qualified natural landscape.<\/p>\n
This isn\u0092t just a place to visit: it\u0092s a place to stay.<\/p>\n","protected":false},"author":403,"featured_media":10714,"template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending"},"anno":[8154],"autore--designer":[8967],"citta":[8221],"paese":[168],"regione":[8104],"stile":[19],"tipologia":[8042],"class_list":["post-10713","progetti-e-prodotti","type-progetti-e-prodotti","status-publish","has-post-thumbnail","hentry","anno-8154","autore--designer-tiago-do-vale-arquitectos","citta-braga","paese-portogallo","regione-abroad","stile-contemporaneo","tipologia-progetto"],"acf":[],"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/10713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/progetti-e-prodotti"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/403"}],"version-history":[{"count":0,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/10713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/10714"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=10713"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/anno?post=10713"},{"taxonomy":"autore--designer","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/autore--designer?post=10713"},{"taxonomy":"citta","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/citta?post=10713"},{"taxonomy":"paese","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/paese?post=10713"},{"taxonomy":"regione","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/regione?post=10713"},{"taxonomy":"stile","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/stile?post=10713"},{"taxonomy":"tipologia","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tipologia?post=10713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}