{"id":15017,"date":"2024-12-16T02:43:52","date_gmt":"2024-12-16T02:43:52","guid":{"rendered":"https:\/\/theinteriordesign.it\/articolo\/progetto\/royal-ceramica-pavilion-at-cersaie-2013\/"},"modified":"2025-02-26T01:38:37","modified_gmt":"2025-02-26T01:38:37","slug":"royal-ceramica-pavilion-at-cersaie-2013","status":"publish","type":"progetti-e-prodotti","link":"https:\/\/theinteriordesign.it\/en\/progetto\/royal-ceramica-pavilion-at-cersaie-2013\/","title":{"rendered":"East meets West | Royal Ceramica @ CERSAIE 2013 |"},"content":{"rendered":"<p>During his long term collaboration with the middle-eastern leading ceramics manufacturer Royal Ceramica, in his designs Paolo Cesaretti has been always achieving a subtly balanced combination between oriental and western elements. With this same intention the architecture of Royal Ceramica\ufffds new pavilion presented during Cersaie 2013 has its roots on a basic Mediterranean and oriental value, that of the traditional house organized around a public\/private courtyard focussing on a central element.<br \/>\nThe whole pavilion is framed from the outside by a partly perforated external wall creating a game of<br \/>\nshadows and functioning as a surprise and invitation element. The aim of the wall patterning &#8211; as well as of the general stand design concept &#8211; is to rework traditional oriental geometric motifs through a contemporary design attitude. At the same time the clear and simple design of the exterior is preparing the visitor to the surprising richness of the interior.<br \/>\nInside the space of the pavilion is divided and organized through an alternate play of solid walls and<br \/>\nhexagonal macro shaped semi transparent vertical partitions to achieve a perfect framing of the<br \/>\nmain groups of products and in order to optimize the functional use of all the available space without sacrificing its strong decorative appeal.<br \/>\nThe exhibit of the nineteen marbellous models is the focus of the central area of the stand. The visitors can browse among look-a-like blocks of marble of different sizes in a landscape of volumes that contradict and complement each other.<br \/>\nThe blocks are placed on \ufffdfloating\ufffd platforms adding an intriguing element to the whole composition.<br \/>\nThe central courtyard is surrounded by the lounge area and the meeting area both complemented with custom made furniture. In a continuous play of overlaying, the hexagonal macro shaped semi transparent walls inside visually overlaps the perforated decoration of the external walls giving to the<br \/>\nwhole stand a vibrant yet elegant effect.<\/p>\n","protected":false},"author":1383,"featured_media":15018,"template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending"},"anno":[8047],"autore--designer":[9498],"citta":[8125],"paese":[115],"regione":[8082],"stile":[5],"tipologia":[8042],"class_list":["post-15017","progetti-e-prodotti","type-progetti-e-prodotti","status-publish","has-post-thumbnail","hentry","anno-8047","autore--designer-pc-paolo-cesaretti-arch","citta-bologna","paese-italia","regione-emilia-romagna","stile-moderno","tipologia-progetto"],"acf":[],"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/15017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/progetti-e-prodotti"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/1383"}],"version-history":[{"count":0,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/15017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/15018"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=15017"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/anno?post=15017"},{"taxonomy":"autore--designer","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/autore--designer?post=15017"},{"taxonomy":"citta","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/citta?post=15017"},{"taxonomy":"paese","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/paese?post=15017"},{"taxonomy":"regione","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/regione?post=15017"},{"taxonomy":"stile","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/stile?post=15017"},{"taxonomy":"tipologia","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tipologia?post=15017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}