THE CAVEMAN\nA Tribute to Materiality<\/p>\n
Home<\/a><\/p><\/blockquote>\n<\/iframe><\/p>\n<p>AWARDS<br \/>\nWinner in the American Architecture Prize 2017<\/p>\n<p>Having as a starting point a shoe store built in the late 90\u00e2\u0080\u0099s, this new commercial space -which targets a very specific (and demanding) market with a wide range of products- required a project designed to have great flexibility in the presentation of the products, generate a space with a strong, recognizable and repeatable image, while achieving it at a very low cost.<\/p>\n<p>The pre-existent drywall false ceiling was demolished and the wallpaper on the walls removed. Lifting the degraded floating floors revealed a concrete subfloor in great condition. A concrete column was hidden behind four floor-to-ceiling mirrors.<\/p>\n<p>Returning the space to its most raw characteristics exposed its most strong features: a rediscovered ceiling height and a phenomenal transparency to the street.<\/p>\n<p>To achieve the store\u00e2\u0080\u0099s goals, the approach had to be very pragmatic, based on a simple gesture that could organize the space in its entirety and resourcing to cost-effective solutions that wouldn\u00e2\u0080\u0099t require expensive finishes or maintenance.<\/p>\n<p>The resulting design is an ode to the value of the materials as they are: their frankness, their natural image and their intrinsic qualities.<\/p>\n<p>The exposed ceilings, perimetral walls and infrastructures are painted black, toning down their presence in the background.<\/p>\n<p>A large \u00e2\u0080\u009cU\u00e2\u0080? shaped surface warmly embraces the visitors, serving as the product showcase and, through its deconstruction, designing the store counter. <\/p>\n<p>The yellow cement wood boards are perforated in a pattern that allows the product display area to be infinitely reconfigured with sucupira wood pegs -serving both as shelves and hangers. There are minimal cuts to the boards and no leftovers.<\/p>\n<p>These boards are supported by a galvanized steel structure that reinforces the \u00e2\u0080\u009cU\u00e2\u0080? shape and deemphasizes the irregular perimeter of the store behind it.<\/p>\n<p>The geometry of this plane relates to the perimetral walls in such a way that it allows for a dressing room, storage and working spaces behind it.<\/p>\n<p>Hanging from steel cables, along one of the glass store sides, there are four displays, constructed from the same cement wood boards and galvanized steel profiles used before.<\/p>\n<p>All in all, the entire store is composed by four materials, in their raw, pure state: pre-existent concrete, cement wood boards, galvanized steel and wood.<\/p>\n<p>With great simplicity it was possible to produce a very rich, complex space. Though each part may appear crude when regarded individually, their ensemble results in a welcoming place of great warmth and finish, defined by the qualities of the honest, exposed materials, the carefully crafted details, its wonderful transparency and its extremely judicious lighting.<\/p>\n<p>TECHNICAL SHEET<\/p>\n<p>PROJECT NAME\t\t\tThe Caveman<br \/>\nARCHITECTURE \t\t\tTiago do Vale Architects (http:\/\/tiagodovale.com)<br \/>\nARCHITECTURE TEAM\t\tTiago do Vale, Maria Jo\u00c3\u00a3o Ara\u00c3\u00bajo, with Adele Pinna, Camille Martin<br \/>\nPROJECT YEAR\t\t\t2016-2017<br \/>\nPROGRAM\t\t\t\tRetail<br \/>\nLOCATION\t\t\t\tPonte de Lima, Portugal<br \/>\nCLIENT\t\t\t\t\tFilipe Marinho, The Caveman (http:\/\/thecaveman.pt)<br \/>\nCONSTRUCTION\t\t\tARU, Arquitectura e Reabilita\u00c3\u00a7\u00c3\u00a3o Urbana (http:\/\/aru.pt)<br \/>\nCONSTRUCTION YEAR\t\t2017<br \/>\nCONSTRUCTION AREA\t667 ft2 (62 m2)<br \/>\nFURNITURE\t\t\t\tVintage Alternative Store (http:\/\/facebook.com\/vintagealternativestore)<br \/>\nPHOTOGRAPHY\t\t\tJo\u00c3\u00a3o Morgado (http:\/\/joaomorgado.com)<\/p>\n","protected":false},"author":403,"featured_media":16970,"template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending"},"anno":[8693],"autore--designer":[8967],"citta":[8712],"paese":[168],"regione":[8104],"stile":[19],"tipologia":[8042],"class_list":["post-16969","progetti-e-prodotti","type-progetti-e-prodotti","status-publish","has-post-thumbnail","hentry","anno-8693","autore--designer-tiago-do-vale-arquitectos","citta-ponte-de-lima","paese-portogallo","regione-abroad","stile-contemporaneo","tipologia-progetto"],"acf":[],"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/16969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/progetti-e-prodotti"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/403"}],"version-history":[{"count":0,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/16969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/16970"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=16969"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/anno?post=16969"},{"taxonomy":"autore--designer","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/autore--designer?post=16969"},{"taxonomy":"citta","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/citta?post=16969"},{"taxonomy":"paese","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/paese?post=16969"},{"taxonomy":"regione","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/regione?post=16969"},{"taxonomy":"stile","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/stile?post=16969"},{"taxonomy":"tipologia","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tipologia?post=16969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/iframe><\/p>\n<p>AWARDS<br \/>\nWinner in the American Architecture Prize 2017<\/p>\n<p>Having as a starting point a shoe store built in the late 90\u00e2\u0080\u0099s, this new commercial space -which targets a very specific (and demanding) market with a wide range of products- required a project designed to have great flexibility in the presentation of the products, generate a space with a strong, recognizable and repeatable image, while achieving it at a very low cost.<\/p>\n<p>The pre-existent drywall false ceiling was demolished and the wallpaper on the walls removed. Lifting the degraded floating floors revealed a concrete subfloor in great condition. A concrete column was hidden behind four floor-to-ceiling mirrors.<\/p>\n<p>Returning the space to its most raw characteristics exposed its most strong features: a rediscovered ceiling height and a phenomenal transparency to the street.<\/p>\n<p>To achieve the store\u00e2\u0080\u0099s goals, the approach had to be very pragmatic, based on a simple gesture that could organize the space in its entirety and resourcing to cost-effective solutions that wouldn\u00e2\u0080\u0099t require expensive finishes or maintenance.<\/p>\n<p>The resulting design is an ode to the value of the materials as they are: their frankness, their natural image and their intrinsic qualities.<\/p>\n<p>The exposed ceilings, perimetral walls and infrastructures are painted black, toning down their presence in the background.<\/p>\n<p>A large \u00e2\u0080\u009cU\u00e2\u0080? shaped surface warmly embraces the visitors, serving as the product showcase and, through its deconstruction, designing the store counter. <\/p>\n<p>The yellow cement wood boards are perforated in a pattern that allows the product display area to be infinitely reconfigured with sucupira wood pegs -serving both as shelves and hangers. There are minimal cuts to the boards and no leftovers.<\/p>\n<p>These boards are supported by a galvanized steel structure that reinforces the \u00e2\u0080\u009cU\u00e2\u0080? shape and deemphasizes the irregular perimeter of the store behind it.<\/p>\n<p>The geometry of this plane relates to the perimetral walls in such a way that it allows for a dressing room, storage and working spaces behind it.<\/p>\n<p>Hanging from steel cables, along one of the glass store sides, there are four displays, constructed from the same cement wood boards and galvanized steel profiles used before.<\/p>\n<p>All in all, the entire store is composed by four materials, in their raw, pure state: pre-existent concrete, cement wood boards, galvanized steel and wood.<\/p>\n<p>With great simplicity it was possible to produce a very rich, complex space. Though each part may appear crude when regarded individually, their ensemble results in a welcoming place of great warmth and finish, defined by the qualities of the honest, exposed materials, the carefully crafted details, its wonderful transparency and its extremely judicious lighting.<\/p>\n<p>TECHNICAL SHEET<\/p>\n<p>PROJECT NAME\t\t\tThe Caveman<br \/>\nARCHITECTURE \t\t\tTiago do Vale Architects (http:\/\/tiagodovale.com)<br \/>\nARCHITECTURE TEAM\t\tTiago do Vale, Maria Jo\u00c3\u00a3o Ara\u00c3\u00bajo, with Adele Pinna, Camille Martin<br \/>\nPROJECT YEAR\t\t\t2016-2017<br \/>\nPROGRAM\t\t\t\tRetail<br \/>\nLOCATION\t\t\t\tPonte de Lima, Portugal<br \/>\nCLIENT\t\t\t\t\tFilipe Marinho, The Caveman (http:\/\/thecaveman.pt)<br \/>\nCONSTRUCTION\t\t\tARU, Arquitectura e Reabilita\u00c3\u00a7\u00c3\u00a3o Urbana (http:\/\/aru.pt)<br \/>\nCONSTRUCTION YEAR\t\t2017<br \/>\nCONSTRUCTION AREA\t667 ft2 (62 m2)<br \/>\nFURNITURE\t\t\t\tVintage Alternative Store (http:\/\/facebook.com\/vintagealternativestore)<br \/>\nPHOTOGRAPHY\t\t\tJo\u00c3\u00a3o Morgado (http:\/\/joaomorgado.com)<\/p>\n","protected":false},"author":403,"featured_media":16970,"template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending"},"anno":[8693],"autore--designer":[8967],"citta":[8712],"paese":[168],"regione":[8104],"stile":[19],"tipologia":[8042],"class_list":["post-16969","progetti-e-prodotti","type-progetti-e-prodotti","status-publish","has-post-thumbnail","hentry","anno-8693","autore--designer-tiago-do-vale-arquitectos","citta-ponte-de-lima","paese-portogallo","regione-abroad","stile-contemporaneo","tipologia-progetto"],"acf":[],"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/16969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/progetti-e-prodotti"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/403"}],"version-history":[{"count":0,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/16969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/16970"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=16969"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/anno?post=16969"},{"taxonomy":"autore--designer","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/autore--designer?post=16969"},{"taxonomy":"citta","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/citta?post=16969"},{"taxonomy":"paese","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/paese?post=16969"},{"taxonomy":"regione","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/regione?post=16969"},{"taxonomy":"stile","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/stile?post=16969"},{"taxonomy":"tipologia","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tipologia?post=16969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}