Our design for Kale\u2019s new stand at Cersaie 17 pushes the company at the forefront of a new trend: a mutable and fluid ceramics market made of smaller numbers, higher quality and wider offer. It\u2019s a simple, light design – almost a pop-up temporary showroom \u2013 along with a very iconic visual communication.<\/p>\n
We used versatility as a conceptual frame. A low-definition modular design complemented with an external semi-transparent digital printed fabric skin. The modular elements are easily reusable giving shape to ever new display spaces and the fabric skin is a communicating surface providing always new messages and identity.
\nAdopting semi-transparent walls to display solid ceramic surfaces was a challenge. A radical choice indeed, a real switch of mind. We found a solution designing self standing displays organized in a continuous landscape of vertical and horizontal ceramic surfaces, thus placing the product collections at the core of the exhibition.<\/p>\n
Celebrating the 60th anniversary of Kale Group, orange red banners hanging from the ceiling underline the Company\u2019s timeline and highlights, gifting at the same time the welcoming lounge areas with a festive feel.<\/p>\n","protected":false},"author":1383,"featured_media":17218,"template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending"},"anno":[8693],"autore--designer":[9498],"citta":[8125],"paese":[115],"regione":[8082],"stile":[5],"tipologia":[8042],"class_list":["post-17217","progetti-e-prodotti","type-progetti-e-prodotti","status-publish","has-post-thumbnail","hentry","anno-8693","autore--designer-pc-paolo-cesaretti-arch","citta-bologna","paese-italia","regione-emilia-romagna","stile-moderno","tipologia-progetto"],"acf":[],"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/17217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/progetti-e-prodotti"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/1383"}],"version-history":[{"count":0,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/17217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/17218"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=17217"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/anno?post=17217"},{"taxonomy":"autore--designer","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/autore--designer?post=17217"},{"taxonomy":"citta","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/citta?post=17217"},{"taxonomy":"paese","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/paese?post=17217"},{"taxonomy":"regione","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/regione?post=17217"},{"taxonomy":"stile","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/stile?post=17217"},{"taxonomy":"tipologia","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tipologia?post=17217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}