This design is conceived as a great theatrical machine. It\u2019s a wide fragmented stage studded with scenic constructions highlighting the qualities of the collections of tiles on display. So, not just another commercial show, rather a different way to represent the nature of this kind of product, adding a poetic value to it. <\/p>\n
The exhibition space inside is divided in two distinct areas with different vocations. Kale Group is characterized by product-specific installations \u2013 monoliths, large spatial geometries, mix\u2019n\u2019match compositions \u2013 an instagrammable context interplaying with the visitors and creating memory. The magnified three-dimensional geometry of a crystal, the lightness of a cloud, are some of the symbolic installations made of\/made for tiled surfaces.<\/p>\n
Close by, the exhibition of the premium brand Kale Italia crosses the borders of traditional interior spaces. Mixing domestic life with leisure and working space it presents crossover environments with a drama feel, such as a room of Lynchian inspiration. Here slim shiny porcellain slabs are used as a wrapping decorative surface, becoming tapestry and wallpaper, matched on the floor with the beauty of an obsessive black and white geometry embraced by a red curtain. An attempt to demystify the usual commercial exhibition format, inspiring the visitors with the genuine fakeness of a mise-en-sc\u00e8ne.<\/p>\n","protected":false},"author":1383,"featured_media":28479,"template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending"},"anno":[8711],"autore--designer":[9498],"citta":[8125],"paese":[115],"regione":[8082],"stile":[19],"tipologia":[8042],"class_list":["post-28478","progetti-e-prodotti","type-progetti-e-prodotti","status-publish","has-post-thumbnail","hentry","anno-8711","autore--designer-pc-paolo-cesaretti-arch","citta-bologna","paese-italia","regione-emilia-romagna","stile-contemporaneo","tipologia-progetto"],"acf":[],"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/28478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/progetti-e-prodotti"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/1383"}],"version-history":[{"count":0,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/28478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/28479"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=28478"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/anno?post=28478"},{"taxonomy":"autore--designer","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/autore--designer?post=28478"},{"taxonomy":"citta","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/citta?post=28478"},{"taxonomy":"paese","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/paese?post=28478"},{"taxonomy":"regione","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/regione?post=28478"},{"taxonomy":"stile","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/stile?post=28478"},{"taxonomy":"tipologia","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tipologia?post=28478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}