{"id":5474,"date":"2024-12-16T00:37:41","date_gmt":"2024-12-16T00:37:41","guid":{"rendered":"https:\/\/theinteriordesign.it\/articolo\/progetto\/showcase-ronda-de-atocha-madrid\/"},"modified":"2025-02-26T01:36:19","modified_gmt":"2025-02-26T01:36:19","slug":"showcase-ronda-de-atocha-madrid","status":"publish","type":"progetti-e-prodotti","link":"https:\/\/theinteriordesign.it\/en\/progetto\/showcase-ronda-de-atocha-madrid\/","title":{"rendered":"SHOWCASE RONDA DE ATOCHA (MADRID)"},"content":{"rendered":"<p>Asian bazaar owners located at number 18 of the Ronda de Atocha in Madrid, have understood the importance of graphic communication and visual merchandising in the retail space as a tool for market differentiation. Therefore, redefined the concept in his shop window, aiming at increasing the attractiveness of the store.<br \/>\nThe south facing shop, led us to believe in a kind of &#8216;thick facade&#8217; that works as a natural light filter. Thereby controlling the degree of interior lighting to accommodate the needs of retail space.<br \/>\nMoreover, typologically, we investigate the concept showcase- shelf, that is closely associated with this form of commerce. Thus, finally we projected a kind of frames that are organized in the form of projections that invade the interior of the window, and the side facing the store.<br \/>\nFinally, the operation was completed with a pack of corporate image.<\/p>\n","protected":false},"author":401,"featured_media":5476,"template":"","meta":{"_acf_changed":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending"},"anno":[8047],"autore--designer":[8966],"citta":[8216],"paese":[189],"regione":[8104],"stile":[19],"tipologia":[8042],"class_list":["post-5474","progetti-e-prodotti","type-progetti-e-prodotti","status-publish","has-post-thumbnail","hentry","anno-8047","autore--designer-external-reference","citta-madrid","paese-spagna","regione-abroad","stile-contemporaneo","tipologia-progetto"],"acf":[],"_links":{"self":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/5474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti"}],"about":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/types\/progetti-e-prodotti"}],"author":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/users\/401"}],"version-history":[{"count":0,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/progetti-e-prodotti\/5474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media\/5476"}],"wp:attachment":[{"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/media?parent=5474"}],"wp:term":[{"taxonomy":"anno","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/anno?post=5474"},{"taxonomy":"autore--designer","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/autore--designer?post=5474"},{"taxonomy":"citta","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/citta?post=5474"},{"taxonomy":"paese","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/paese?post=5474"},{"taxonomy":"regione","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/regione?post=5474"},{"taxonomy":"stile","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/stile?post=5474"},{"taxonomy":"tipologia","embeddable":true,"href":"https:\/\/theinteriordesign.it\/en\/wp-json\/wp\/v2\/tipologia?post=5474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}